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Live commerce has become a major sales driver, contributing 53.5% of total sales and generating RM53.05 million across TikTok Live, Facebook, and Shopee Live, showing how livestreaming has evolved from a niche marketing tactic into a core sales engine
FY2026 delivered strong growth, with revenue rising 37.1% to RM99.25 million and net profit increasing 47.2% to a record RM13.83 million, supported by improved margins, product mix and cost control. 4Q26 was particularly strong, with revenue surging 70.5% YoY to RM34.66 million and net profit reaching RM4.49 million, while gross margin improved to 48.9% on robust demand for lifestyle and wellness products.
Creator-led selling can help reduce the traditional dependence on physical retail traffic leh. If Oasis can build a strong online community around its products, customer acquisition could become more efficient
Oasis Home Holding Bhd’s untapped growth potential in the Malay consumer market, coupled with its creator-led digital commerce ecosystem, will give the retailer a competitive edge in driving long-term earnings growth, according to Apex Securities Research
I think the creator-led model is the key here, if Oasis can turn social media creators into a consistent sales channel, they can reach consumers more directly
Malaysia’s 18 million- strong Malay population presents Oasis Home with a significant growth runway, estimating that the retailer could generate RM36mil in annual revenue by capturing just 1% of the market
