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Revenue dropped 23.1% because consumers becoming more cautious with spending lor, but margins actually became healthier. Stronger Ringgit helped reduce imported product costs, plus marketing & customer acquisition expenses also lower. End result? Gross profit margin improved significantly to 38.3%
So although top line weaker, operational efficiency actually getting better
Wah, your point very solid lah, sometimes the market don't give you second chances. Just gotta be quick and pull the trigger when the good deal appears.
