Strong year on the cards for consumer sector

TheStar Fri, Jan 16, 2026 12:00am - 1 month View Original


BIMB Research said the synchronised execution of landmark wage reforms and record-high direct cash assistance have fundamentally reshaped the domestic retail landscape.

PETALING JAYA: Malaysia’s growth story so far this year is being reshaped by a deliberate move away from broad-based subsidies toward a tightly targeted system that channels cash and wage gains directly to active consumers, analysts say.

According to BIMB Research, this is likened to a “double-boost” effect on domestic demand.

“This phenomenon, driven by the synchronised execution of landmark wage reforms and record-high direct cash assistance, has fundamentally reshaped the domestic retail landscape.

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