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Household cleaning and detergent market now mainly controlled by big players like P&G and Unilever. But maybe this Liby brand can come in and take some market share in SEA also, not impossible
Big boys like Unilever sure have strong grip but Liby got potential to disrupt the market if they price it right for the mass crowd. If the distribution network can penetrate SEA deeper, Vanzo might actually have some legs to run long term