Tourism, policy support to boost consumer sector

TheStar Fri, Dec 19, 2025 12:00am - 2 months View Original


Kenanga Research said the backdrop reflected a shift towards essentials and tourism-linked spending rather than a broad-based surge.

PETALING JAYA: The consumer sector is poised to benefit from a convergence of tourism momentum and domestic policy support as spending patterns adjusted ahead of a busier travel calendar.

Near-term demand visibility had improved on the back of higher visitor flows and targeted fiscal measures, even as consumption remained selective and valuation concerns tempered broader optimism.

Kenanga Research said the backdrop reflected a shift towards essentials and tourism-linked spending rather than a broad-based surge.

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