1. INTRODUCTION

The Board of Directors of Foodie Media is pleased to announce that Good Foodie Media Sdn. Bhd. (“GFMSB”), a wholly-owned subsidiary of the Company, had on 9 February 2026 entered into a Business Collaboration Agreement (“BCA”) with WTM Media Sdn. Bhd. (“WTM Media”) to collaborate in the development and commercialisation of digital media content within the e-sports and gaming market.

(GFMSB and WTM Media shall hereinafter collectively be referred to as the “Parties” and any one of them as the “Party”)

2. SALIENT TERMS OF THE BCA

The salient terms of the BCA comprise, among others, the following:

(i) The objective of the BCA is to formalise a strategic collaboration between GFMSB and WTM Media in relation to e-sports and gaming related digital media content.

(ii) Under the BCA, the obligations of the Parties are as follow:

GFMSB

(a) To lead business development, client acquisition, and sales activities to grow advertising and partnership opportunities.
(b) To define and drive the business strategy, commercial direction, and growth plans of the collaboration
(c) To manage advertiser relationships, campaign requirements, briefs, timelines, and overall client communication.
(d) To manage pricing, quotations, invoice issuance, advertiser contracts, and commercial negotiations.
(e) To oversee clients’ payment collection, revenue tracking, and revenue distribution to WTM Media in accordance with terms to be mutually agreed by the Parties.
(f) To develop strategic partnerships and new monetization opportunities to expand the collaboration.
(g) To provide regulatory, licensing, and compliance support where required under applicable laws.

WTM Media

(a) To create, produce, and deliver digital content that is creative, relevant, and aligned with industry trends and platform requirements.
(b) To review, vet, and approve all content before publication to ensure compliance with laws, platform policies, intellectual property rights, and brand standards.
(c) To manage production planning, scheduling, coordination of resources, editing, and post-production activities.
(d) To manage content posting, scheduling, distribution, and optimization across agreed digital platforms and channels.
(e) To track content and campaign performance and implement improvements to enhance engagement and results.
(f) To manage influencers, creators, and talent coordination related to content production.
(g) To stay updated on platform rules, advertising policies, and technical requirements and ensure ongoing compliance.

(iii) The BCA shall commence on 9 February 2026 for an initial term of one (1) year and may be extended for a further term of one (1) year from the initial expiry.

(iv) Notwithstanding any provision to the contrary as stipulated in the BCA, either Party may terminate the BCA for convenience by providing the other Party with thirty (30) days’ prior written notice. Such termination shall be effective upon the expiry of the notice period, unless otherwise agreed in writing by the Parties.

(v) The BCA is governed by and is to be construed in accordance with the laws of Malaysia. Each Party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts of Malaysia and waives any right to object to proceedings being brought in those courts.

(vi) Unless expressed otherwise, all ownership to intellectual property of each Party shall exclusively belong to the Party (and certain of its affiliates) generally, and any use, adaptation or amendments of intellectual property shall be subject to the prior written approval of the Party licensing the same. No Party shall use the other Party’s intellectual property or mention the other Party in any public communication without prior written approval.

There is no contract value determined under the BCA.

3. INFORMATION ON WTM MEDIA

WTM Media is principally engaged in the business of marketing of products, brands and services using digital technologies mainly on the internet and social media but also including mobile phones, display advertising and any other digital medium to deliver promotional advertisements to consumers, with a focus on e-sports and gaming related content across digital platforms.

4. RATIONALE AND BENEFITS

The BCA allows GFMSB to strategically expand into the high growth e-sports and gaming market, supported by strong digital engagement and advertiser demand. The BCA leverages GFMSB’s commercial scale and advertiser network together with WTM Media’s creative and production capabilities.

5. RISK FACTORS

There are no foreseeable material risks arising from the BCA other than operational risks associated with the BCA during the term of the BCA.

6. FINANCIAL EFFECTS

The BCA is not expected to have any material effect on the earnings, net assets or gearing of GFMSB for the financial year ending 31 August 2026. It will not have any effect on the share capital or substantial shareholders’ shareholdings of the Company. However, it is expected to contribute positively to the future earnings of the Group should business opportunities arising from the BCA materialise.

7. STATEMENT BY THE BOARD

The Board, having considered all aspects of the BCA including the rationale and financial effects, is of the opinion that the BCA is in the best interest of the Company.

8. ESTIMATED TIME FRAME FOR COMPLETION

The BCA is not subject to any condition precedent and is therefore deemed completed upon execution.

9. APPROVALS REQUIRED

The BCA is not subject to the approval of the shareholders of the Company or any relevant authorities.

Maybank Investment Bank Berhad ("Maybank IB"), being the Sponsor, is responsible for the admission of Foodie Media Berhad to the ACE Market of Bursa Malaysia Securities Berhad on 28 November 2025. Maybank IB assumes no responsibility for the contents of this announcement.

This announcement is dated 9 February 2026.