Mr. Khoo has extensive experience in the media and advertising industry. Mr. Khoo started his career with Coopers & Lybrand in 1990 after graduation. He built his career in the advertising industry and joined Bates Advertising during 1991 to 1995, holding the position of Cost Accountant. He was one of the key founders of Zenith Media, which was established in 1995 and the first and one of the largest media specialists in Malaysia, principally engaged in providing advertising and marketing services in Malaysia. Mr. Khoo then joined Nestle Products Sdn Bhd in 2000 as Media Manager. From 2009 and up to June 2016, he was promoted and acted as the Communications Director of the company. In January 2020, Mr. Khoo has been appointed the Senior Advisor (Branding & Marketing) to Ekuiti Nasional Berhad (Ekuinas), a private equity company owned by the Government of Malaysia. Mr Khoo was an independent non-executive director of the Company from June 2016 to May 2025.

Mr. Khoo is a veteran and active player in the advertising scene in Malaysia where he was also the President and Advisor to the Malaysian Advertisers Association (MAA); Executive Member of Asian Federation of Advertising Association (AFAA); Board of Advisor to School of Marketing, University Utara Malaysia (UUM); Board Member of Audit Bureau of Circulation (ABC); Board Member of Communication and Multimedia Content Forum (CMCF); and Advisor to Artem Ventures Neo Consumer Ventures Fund in Malaysia. He was formerly the Industry advisor for the Bachelor of Communication (Honours) PR Programme under the Faculty of Arts and Science (FAS), Universiti Tunku Abdul Rahman, Malaysia.

Currently, Mr Khoo is an independent non-executive director of RH Petrogas Limited, a listed company in Singapore.

None

None

None

None